CinemaCon 2025 wrapped on a high note at the beginning of April, and we’d like to thank Cinema United and everyone we met with for making it a great show. While some studios presented for the first time, the CinemaCon veterans impressed audiences in new ways. In the latest issue of The Numbers Business Report, we provide our unique take on the studio presentations, using objective analysis to rank the movies the studios promoted most heavily, some of which have already hit the big screen.
Our big announcement at CinemaCon was our new six-week theatrical prediction model, which includes daily numbers for all the wide releases hitting theaters in the next six weeks. We are providing this service at no cost to Business Report subscribers for the next month or so, while we refine the model. Once we move to a paid model for the six-week predictions, we’ll be basing pricing on the number of theaters a subscriber is operating. The goal is to make it an invaluable, and reasonably-priced, tool for solo theaters and small chains across North America, while providing value to the larger operators too, of course. Please reach out to business-report@the-numbers.com if you are interested in participating in the beta test phase.
This year, CinemaCon took place against a backdrop of economic uncertainty, with steep tariffs announced around the time we were enjoying a preview screening of How to Train Your Dragon, as we recall. This issue of the Report includes two pieces of analysis that look at what the changing economic landscape might do to the theatrical movie business: first, we tackle the perennial question of whether more people attend movies during recessions; second, we examine the potential cost of China’s newly-announced restrictions on the release of US-produced films might cost the studios. Read the Report for our in-depth findings.